Adding value: the launch of our MSP toolkits

July 9, 2024 | Brigantia , Partner Channel
Chloe Schofield

Written by
Chloe Schofield

At Brigantia, we take our role as trusted advisors seriously. We're extremely proud of the partner community we've built and are continuing to grow. The success of our partners is crucial to our success, which is why we invest so much time into adding value at every opportunity.

One of these opportunities is with our MSP toolkits. Our team of product specialists has invested time in creating resources designed to support our partners in selling and promoting our vendor portfolio.

We're excited to announce our official toolkit launch webinar on Thursday, 25th July, at 11 a.m. The webinar will focus on how partners can make the most of the toolkits. You can find a registration link at the bottom of this article, but for now, here’s a little more information on the development of our toolkits.

Our vendor portfolio

Our strong reputation is built upon our knowledgeable team, genuine partnerships and high-quality vendor portfolio.

Our partners trust that our selected vendors are carefully assessed and tested to ensure they meet our expectations, deliver a genuine solution to a cybersecurity problem and bring great revenue opportunities.

Why do we perform such a rigorous vendor selection process? We do this so our partners don’t have to. Our processes and due diligence mean our partners trust our seal of approval and can rest assured that the products they’re offering to their customers address real challenges for end users and create opportunities for them.

Where the toolkits began

Our value-added approach means we continually look at how to support our partners in new and helpful ways. We understand the difficulties businesses can face when marketing a product. From time and resource investment to knowledge and skillset, selling security products and creating messaging relevant to end users can be challenging.

This is where our team of product specialists comes in. They understand the needs of our partners and the challenges their end users face, which led to the creation of our toolkits.

The toolkits: what you need to know

In each toolkit, we provide a set of resources that cover essential product information and marketing resources. So far, we’ve created toolkits for the following vendors:

In every toolkit, the following is included:

End-user datasheet

The datasheet provides all the key features and benefits of the product and is designed to be shared with end users. Designed as an editable PDF, partners can customise the datasheet in the footer, adding a logo and company details before sharing it with their customers.

Product battle card

The battle cards provide an overview of all the key information our partners' sales teams may need to support them in selling a product.

Social templates

A set of three ready-to-use social posts with images, including prompts for partners to change content as needed.

Plain text email campaign

This is a series of three emails designed to be sent to prospects. As with other resources, the emails have been created with prompts to add personalisation where necessary.

Toolkit launch webinar

Many of our toolkits are already in use, and with the final ones heading our partners' way, we wanted to ensure our partners feel confident using them to their full effect.

In our webinar on Thursday, 25th July, we’ll cover all the details of these fantastic resources and how to make the most of the toolkits.

Register for the webinar here:

Please explore the Partner Programme and find which elements will best suit you by following the links below:
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