The 2025 Brigantia Partner Conference was a storming success. Across two packed days at our 2025 Annual Partner Conference, MSPs, vendors and industry leaders explored what’s next in the cybersecurity landscape.
Today, we cover some of the key themes from across the event.
Over the event, attendees heard from a range of vendors through breakout sessions with Rootshell, CyberSmart, KnowBe4, IDEE, Adoptech, and ITagree, as well as presentations from:
Hosted by Keeper’s CEO & Co-Founder Darren Guccione, Keeper’s session argued that traditional cybersecurity is no longer effective and that MSPs should be adapting to modern, AI-driven threats. Many MSPs are using disconnected tools, which create gaps and visibility issues that increase risk.
Keeper’s zero trust platform (KeeperPAM) offers a unified solution, integrating password management, secret management and endpoint privilege controls, designed for MSPs & MSSPs to use effectively and at scale.
Paessler demonstrated how their PRTG service empowers MSPs to monitor virtually anything that has a sensor on it, unlocking new opportunities for visibility across network management, cybersecurity and broader cloud infrastructure.
PRTG fits seamlessly into core MSP offerings while delivering unique value through comprehensive, customisable monitoring. As the MSP market grows and more providers seek to understand and visualise previously unseen elements of their IT environments, Paessler is helping them discover and manage what they didn’t even know could be monitored. This positions MSPs to capitalise on emerging market opportunities.
Email security remains one of the biggest security risks. Sendmarc highlighted that most organisations still operate at p=none for DMARC, meaning they’re technically compliant but not protected, leaving the door wide open to impersonation, fraud and ransomware.
Sendmarc’s managed platform helps MSPs guide clients from basic compliance to full enforcement within just 90 days, transforming DMARC into both a security and revenue opportunity.
Hornetsecurity’s session painted a clear picture of the evolving threat landscape. AI is fuelling both innovation and crime, becoming a hacker’s best friend. We see this in the stats: 7 billion phishing attempts are blocked every month, and ransomware attacks are rising again for the first time in three years.
Encouragingly, according to Hornetsecurity’s reports, 82% of organisations now have disaster recovery plans, and 75% actively train employees on threat awareness. But phishing and compromised accounts remain the number one entry points for attackers. The message was clear: AI isn’t just helping us improve our operations; it’s also empowering attackers.
The Redstor team reminded MSPs that cloud security is a shared responsibility between vendor, MSP and client. While providers secure the infrastructure, MSPs should secure access and configurations for clients. Clients must also be aware of their accountability for data, devices, and identities. The key takeaway was to never assume that big vendors, such as Microsoft, have everything covered and to remember that the biggest gap is still identities.
Heimdal’s presentation explored the economic and operational pressures MSPs face, including rising salaries, product overload, alert fatigue, and strategies for staying profitable in turbulent times.
On average, MSPs use 14 different tools to keep clients secure, leading to high overheads and challenges with integration. Heimdal’s XDR platform allows MSPS to unify cybersecurity under one stack, reducing vendor costs, improving margins and simplifying operations by eliminating the need to manage disconnected products.
Hosted by our Sales Manager, Chloe Mann, panellists explored the impact and real-world examples of how AI is impacting MSP operations. From automating triage using OpenAI for ticket categorisation to AI-powered self-service portals and integration into PSA tools, all were helping to reduce resolution times and improve accuracy. The discussion also urged caution around compliance and data governance as AI adoption accelerates.
The impact we heard at our conference is also reflected in the wider industry. A recent report from KPMG states that 83% of companies are accelerating AI and automation in response to business uncertainties, combining these capabilities with integrated technologies to improve client productivity and decision-making.
It was certainly a hot topic at the conference and is set to remain a conversation at the forefront in the future.
Hosted by our Managing Director, Angus Shaw, the M&A panel provided practical advice for those preparing to sell. Panellists shared how preparing for a sale 12–18 months in advance gives the time to build the metrics investors care about, such as stable recurring revenue, low churn and clean financials.
It was made clear that finding the right advisors matters, and MSPs need to look for ones that understand MSP models and not just spreadsheets.
Across the event, we were also joined by a number of guest speakers, including:
Industry leader, Harmeet Chana from Analysys Mason, offered an ‘outside-in’ view of the UK MSP market, showing how MSP growth is shifting from general IT support to specialist services in AI, cybersecurity and cloud. The message was clear that MSPs must evolve and make the most of high-growth opportunities like AI, cloud services and cybersecurity. MSPs that evolve beyond basic service desks and develop vertical expertise, such as finance and healthcare, will thrive.
After a string of technical sessions, Claire’s talk was a refreshing reminder that people still buy from people. Poor communication remains a primary reason customers leave, and understanding your own communication style can transform client relationships.
Claire broke it down into four personality ‘colours’ - red (direct, data-driven, to the point), yellow (visionary and big-picture), green (calm, relationship-focused), and blue (analytical and thorough), showing how understanding these dynamics can strengthen relationships and trust.
As a Cyber Security Advisor at Heimdal, Adam has a deep understanding and years of experience in the cybersecurity industry. His experience allows him to offer great insight into the impact of cybercrime, and Adam’s session offered great advice for MSPs on how they can maximise operational efficiency.
Director and founder of Sellerly, Paul has over 30 years of hands-on experience in end-user IT sales and understands that successful salespeople require more than a desk, a phone and Google. His session offered key insight and advice for MSPs on how to scale sales and grow profit.
The conference may be over, but the conversations still continue. Whether it’s AI and automation or zero-trust and communication, this year’s conference reinforced one theme above all: growth and success in managed services depend on more than technology; they depend on how we connect, collaborate and how we adapt to the changing landscape.
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