Marketing Specialist

Marketing Specialist

24th June 2020 Jobs

Reports to: Product Marketing Manager
Location: HG4
Department: Sales
Job Type: Full-time, Commission, Permanent
Salary: £27,000 + performance related bonus & commission plan

Your Role

The Marketing Specialist is to assist both the marketing and sales teams with all campaigns and ensure they are as successful as possible.

The role is key to all campaigns and covers areas such as content creation, social media, event planning, administration, funding claims, analysis, working with sales to drive registrations, assisting sales to progress leads and the possibility of some design work – depending on skills. The Marketing Specialist will conduct data analysis that will be used to inform strategic decisions by stakeholders from across the company. This will mean working across multiple-disciplines in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company

Key Responsibilities

  • Create content to be used in blogs, emails and social posts
  • Design newsletter, emails, blogs, social posts, datasheets – depending on skills/experience
  • Ensure all marketing generated email leads are put into Salesforce for sales to qualify and move through the sales cycle
  • Ensure all marketing generated website leads are put into Salesforce for sales to qualify and move through the sales cycle
  • Assist with the proposed implementation of Mailchimp and integration with Salesforce
  • Regularly check Mailchimp for new contacts that have become marketing-qualified leads (MQLs). Analyse the score they have and decide whether it is qualified enough to pass through to sales (via Salesforce) or subtract a score from them to go back to a lead.
  • Assist with proposals for all events (online and offline), including timelines, venues, vendors, staffing and budgets
  • Help Identify and secure speakers, special guests and/or entertainment for each event as required
  • Collaborate with sales, overlay and marketing team to promote events as effectively as possible across emails and social media (and any other platforms – vendor or framework support) to ensure each event has maximum number of attendees
  • Analyse the success of each event and propose improvements to the attendees’ experience
  • Ensure all event (online and offline) leads are updated in Mailchimp (lead score) and then put into Salesforce for sales to qualify and move through the sales cycle
  • Assist with the proposed implementation of GoToStage
  • Regularly check GoToWebinar/GoToStage for views of on-demand webinars to then add to Mailchimp and Salesforce where relevant so that the sales teams have visibility and can follow up once the contact becomes an MQL that we can assign.
  • Assist with claims on relevant vendors MDF sites in order to secure funding for campaigns. This may include both pre and post approval processes depending on vendor
  • Work with sales and overlay teams for any additional funding claims required
  • Request POE from marketing team to ensure smooth claiming process
  • Liaise with suppliers for purchase of marketing collateral, exhibition stands, promotional good etc.
  • Ensure Our Values are adhered to in all we do both internally and externally

Requirements/Skills

  • Past marketing role with minimum 2 years’ experience
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis ie Google Analytics
  • Experience of using Mailchimp or other email distributing software
  • Experience of using Salesforce from a lead management point of view ideal, but not compulsory
  • Basic knowledge of WordPress
  • Good knowledge of GoToWebinar/GoToStage ideal, but not compulsory
  • Advanced Microsoft Office skills – particularly Word, Excel and PowerPoint
  • Knowledge of SEO, PPC and social media advertising is ideal
  • Educational Qualifications: Degree
  • Professional Qualifications: NA
  • Years of Experience: 2 Years

Competences

  • Excellent interpersonal skills and be a team player
  • Strong copywriting skills
  • Highly organised and able to plan and manage your own workload, meeting deadlines and delivering results while keeping the product Marketing Manager informed of progress
  • Able to develop strong relationships with leadership, sales, overlay and marketing teams to effectively deliver successful campaigns and ROI
  • Determined, enthusiastic and proactive ‘can do’ attitude
  • High attention to detail with excellent proofing skills
  • Display an understanding of sales and marketing principles
  • Be able to solve problems and suggest new opportunities in a digital age

How to apply

Please send your CV and a covering letter explaining why you are interested to jobs@brigantia.com

About the author

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